Variable Imaging

One to One Communication

When marketing communications are personalized they gain relevance and the payback from a project increases. Variable imaging is a cost effective way by which you can create a personal relationship with customers and prospects providing you with the option of variations for each page of a print run. These variations can include both text and graphics and facilitate the changing of these so each piece is tailored to the profile of each individual.

Application of variable imaging also provides other advantages:

• Lower production costs
• Less or no excess stock through "on demand printing"
• Flexibility of combining with offset printing
• Economical short press runs
• High quality and fast turnaround

Personalization in colour is now economic for short run applications.