Kirk Marketing - Vancouver Canada

Kirk Marketing Supports Canucks Telethon

james — Fri, 12 Mar 2010 00:45:59 +0000

Kirk Marketing is a proud supporter of the 20^th Annual Canucks for Kids Fund Telethon, presented by Chevrolet, to be held on March 14^th at General Motors Place.

In addition to assisting with a direct mail campaign for the fund, on the night of the event Natalie Green will represent Kirk in joining Canuck’s wives, significant others and other volunteers on the phones (604-777-CARE or 2273, or #2273 on your TELUS Mobility cellular). Donations will also be accepted at the game, where volunteers will collect contributions during the latter half of the first period.

Visit Canucks.com to donate online. Tune in to the game and call in to donate at 604-777-CARE (2273) The event will be broadcast on TEAM 1040 @ 12PM and on Rogers Sportsnet Pacific @ 6:45PM.

All proceeds to benefit the Canucks for Kids Fund in support of Canuck Place Children’s Hospice.

Smart Marketing

james — Thu, 18 Feb 2010 21:20:24 +0000

“Mass marketing can reach millions; smart marketing feels like it works on one customer at a time”. – The Age of Persuassion, How Marketing Ate Our Culture by Terry O’Reilly & Mike Tenant.

Smart marketing is not an oxymoron. Far from it.

But smart doesn’t always mean clear or easy to understand. The Direct marketing industry in particular is saturated with jargon that does little to reveal the benefits of what ‘direct marketing’ can do for customers. Every industry is susceptible to this. But the irony for any company involved in marketing that does not articulate itself well lies in the fact that messaging and communication is supposed to be what we do.

That’s why in this blog we want to talk about smart marketing.

Marketing that ‘feels like it works on one customer at a time’. Mass marketing speaks for itself – it’s personified in the ubiquitous messaging blossoming around us like a field of Dutch tulips. But smart marketing, that takes…well…smarts.

Hopefully we can reveal some ‘smart’ nuggets here. It might be explaining a simple idea or term or it might be discussing a great big idea. In either case, we’ll strive to frame the discussion in plain terms, make the language accessible, and keep the content relevant.

The goal is to help you, the reader, make smart marketing decisions and hopefully feel entertained in the process – one post at a time.

Is there a topic you would like to see discussed, explained, or revealed in this blog? Please email: jamesh@kirkmarketing.com.

Kirk Marketing Sponsors Goodstock

james — Tue, 02 Feb 2010 19:00:00 +0000

Feburary 2, 2010

Richmond, BC – Feburary 2, 2010 – Kirk Integrated Marketing Services has been recognized by Harvey MacKinnon Associates for its sponsorship of Goodstock, an annual event where local agency Harvey MacKinnon Associates donates 24 Hours of free professional fundraising advice, design, copywriting, video web work and more. To read more about the event and which local charities were selected, visit http://goodstock24.org/.

About Kirk Integrated Marketing

Kirk Integrated Marketing Services is an innovative, full service direct marketing services provider – a one-stop shop! They have been helping clients execute their direct marketing projects for almost 60 years and understand that customers must receive value and practical solutions for their marketing communications.

For information, please visit us at www.kirkmarketing.com

Kirk Marketing Reduces Carbon Footprint in 2009 and Announces Energy Savings Planned for 2010

james — Tue, 02 Feb 2010 18:55:05 +0000

Feburary 2, 2010

Richmond, BC – Feburary 2, 2010 – Data provided by recycling supplier Urban Impact shows Kirk Integrated Marketing Services diverted 2,107 yards of waste from local landfills in 2009. This is equivalent to 1,053 full sized pick-up trucks and means that Kirk’s recycling efforts sequestered approximately 316 tonnes of carbon emissions last year.

Kirk is committed to reducing waste and currently recycles all of its waste paper. In addition, a refit of Kirk’s lighting system scheduled for 2010 will reduce Kirk’s energy consumption and will qualify the company as a BC Hydro PowerSmart Partner.

About Kirk Integrated Marketing
Kirk Integrated Marketing Services is an innovative, full service direct marketing services provider – a one-stop shop! They have been helping clients execute their direct marketing projects for almost 60 years and understand that customers must receive value and practical solutions for their marketing communications.

For information, please visit us at www.kirkmarketing.com

James Hvezda promoted to Marketing and Communications Manager

kirk — Mon, 01 Feb 2010 16:34:23 +0000

Feburary 1, 2010

Richmond, BC – Feburary 1, 2010 – James Hvezda has been promoted to Marketing and Communications Manager as of Feb 1st, 2010. James has been with Kirk since 2005 and has steadily progressed towards this exciting role. James will champion many facets of Kirk Integrated Marketing’s marketing and communication strategies. He brings a depth of knowledge and experience critical to his new role and we anticipate great success for James’s future here.

For information, please visit us at www.kirkmarketing.com

Sophie Chambers joins Kirk Integrated Marketing as the Vice President, Sales & Marketing

kirk — Tue, 19 Jan 2010 17:15:14 +0000

January 19, 2010

Richmond, BC – January 19, 2010 – Sophie has over 15 years experience in the Packaging and Printing industry and has gained a reputation for developing effective and successful sales teams. Sophie graduated from UBC Sauder School of Business, with a Marketing & Sales Management Diploma in 2006 and continued her studies with Royal Roads University obtaining an MBA specializing in Leadership in July 2009. We are excited to work with Sophie and believe that with her skills, education, and experience she will be an integral component of Kirk’s future success.

For information, please visit us at www.kirkmarketing.com

National Philanthropy Day Certificate Winner Announced

kirk — Wed, 25 Nov 2009 18:25:10 +0000

November 23, 2009

Richmond, BC – November 23, 2009 – Every year, the Association of Fundraising Professionals – Vancouver Chapter hosts a luncheon in conjunction with National Philanthropy Day, which was officially recognized by the Hon. James Moore, Minister of Canadian Heritage, who declared “. . . that the 15th day of November in each and every year shall be recognized throughout Canada as National Philanthropy Day.”

And every year, Kirk Marketing is a sponsor of the luncheon, and this year, we were very proud to be the Speaker Sponsor. Kirk President & CEO Gordon Taschuk introduced Kelly Smith to an enthusiastic crowd of over 500 people. “Kelly is an amazing man with a story that is so inspiring. His belief that a person’s attitude, not their circumstances, is what leads to their success is a very moving message for us all.”

Kirk also held a draw at the luncheon for a chance to win a $200 Spa Gift Certificate, and the lucky winner this year was Brian J. Martin from the University of the Fraser Valley. Congratulations Brian!!

For more on Kelly Smith, visit http://www.thelavinagency.com/speaker-kelly-smith.html

For information, please visit us at www.kirkmarketing.com

Canada Post and Kirk Marketing Co Sponsor Direct Marketing Seminars

kirk — Tue, 22 Sep 2009 21:58:44 +0000

September 21, 2009

Richmond, BC – September 21, 2009 – Direct Marketing services provider Kirk Integrated Marketing Services Ltd. hosts a Direct Mailing seminar for clients and makes history doing it. It was the first ever seminar in BC jointly sponsored by Canada Post. “We were very pleased to be chosen by Canada Post as the first Marketing Services Provider (MSP) in British Columbia to co sponsor such an event,” said Gordon Taschuk, President of Kirk. “It represents an improved level of cooperation between Kirk and Canada Post and signifies increased benefits for our mutual clients.” The seminar was held at the Hyatt in Vancouver on September 17, 2009.

Andreas Schwartz, Senior Advisor, Direct Marketing for Canada Post presented the seminars which were tailored to fund raisers and Non-Profit organizations in the morning, and Marketers in the afternoon. His presentations were packed with statistics and information on how clients can access tools to increase their direct marketing effectiveness.

Co presenter Kevin Gardner, Business Development, Alternate Channel for Canada Post gave a short update on Postal Transformation at Canada Post, highlighting the soon to be opened, automated mail processing plant in Winnipeg, as the first of many plants across the country to be rebuilt. Gardner suggested that Vancouver might be next.

Overall, the seminars were well received and well attended, with standing room only in the afternoon session.

For information, please visit us at www.kirkmarketing.com

A Landing Page That Gets People Clicking …and Registering

kirk — Sun, 31 May 2009 19:56:21 +0000

You have a first-class product that’s proved itself on the market for 18 months. You’ve run some solid direct mail campaigns around it, and they’ve helped you capture…

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Kirk Marketing Appoints Bill McWhinnie as Sales Manager

kirk — Mon, 01 Dec 2008 22:30:52 +0000

December 1, 2008

Richmond, BC – December 1, 2008 – Direct Marketing services provider Kirk Integrated Marketing Services Ltd. today announced the appointment of Bill McWhinnie in the role of Sales Manager. “Bill has a long career history with Canada Post in a number of different roles, “ said Gordon Taschuk, President of Kirk. “Our clients are going to love the depth that Bill will bring to Kirk. His wealth of knowledge in our industry will prove invaluable, and we are thrilled to have him on board.”

“I am looking forward to seeing many of my old clients, and meeting new ones, and helping them execute their direct mail programs, commented Bill McWhinnie. “My contacts in this industry and my knowledge of the post office will be a real asset to Kirk and their clients.”

“Marketers are facing challenging times and need to be fully engaged in activities that either save money or make money,” adds Bill. “It’s my job to make sure they do both.”

For information, please visit us at www.kirkmarketing.com