Variable Text & Graphics
The application of variable text and graphics to your database provides the benefits of one to one personalized contact at extremely low cost.
 Our IT professionals have 15 years experience in variable text and graphics. This experience coupled with a long standing partnership with Xerox ensures delivery of the highest level expertise.
We will show you how to use variable text so that you can:
• Develop varying versions of your message
• Personalize
• Make specific offerings
• Communicate specifically to individual profiles
We can also show you how to further enhance this through the applications of digital colour graphics on our Xerox Docucolor 6060.
 Our staff of IT professionals together with our Mac-based graphics experts will demonstrate how your project can utilize variable text with black and white or full digital colour graphics. In addition, your project will be reviewed by our Offset Printing Division.
If appropriate, we will recommend combinations of up to 4 colour offset printing and variable laser overprinting. We will also examine other techniques by which generic type images can be used to personalize information.
Rest assured, while attempting to increase response rates your interests are always balanced as to quality, cost and payback. Please contact us and/or arrange a visit for a demonstration on how this expertise can benefit your next project.
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