From the BCAMA Experiential Marketing Panel at the Electric Owl, March 28 2012.

Let me start off by saying that this venue is a hoot! (insert obligatory laughter here). All kidding aside, much to my surprise, the only cheesy gimmicks the whole night were my lame one-liners.

The venue was impressive to say the least. With two bars, exposed brick, and graffiti pipe lighting up the back wall, the vibe was decidedly up-market underground. The crowd might be able to pass under the same definition if they weren’t elevated by the intelligent and strategic conversations CONTINUE READING THIS ENTRY

As seen at the BCAMA Breakfast Series

Expletive magazine headlines, cat-focused ad agencies, a critical look at the hum drum Superbowl ads, and a war room like Q & A period (okay that one’s a stretch), were all part of the engaging BCAMA Breakfast Series on Thursday morning.

Among the plethora of tidbits and insights into the future (can you say, “wireless internet in your car”?), these were CONTINUE READING THIS ENTRY

Without a large head office presence in Vancouver to grow and foster our creative community, you might be tempted to sigh and resign yourself to the idea that Vancouver is stuck in a creative rut, either unwilling or unable to shake off the drowsy spell cast from afternoons on the beach and weekends in the mountains. But if you believe that Vancouver could use a creative kick-in-the-pants, then you’ll be pleased to know CONTINUE READING THIS ENTRY