• Addressed Admail & Lettermail Rate Increases
• New Unaddressed Admail Rate Structure
• New Address Accuracy Requirements
• Enhanced GeoPost Targeting Tools

A complete summary of all the changes can be found on Canada Post’s website here.

Please contact us if you’d like us to walk you through the updates or to speak with a direct marketing expert about leveraging these changes to make your direct marketing more efficient and effective.

Kirk Marketing has joined a growing list of Climate Smart businesses in Vancouver and the lower mainland.

In the summer of 2010 Kirk Marketing participated in the Climate Smart training program. The program takes businesses through a complete understanding of green house gas emissions and provides tools and support in developing a company GHG inventory.

Kirk has since completed its first GHG audit, created reductions strategies, and is now recognized as a Climate Smart business. A snapshot of Kirk’s current initiatives can be found here and a complete list of Climate Smart alumni can be found here.

Kirk Marketing will complete its next GHG audit in the summer of 2011 and has set a GHG emissions reduction target of 700.7 tonnes of CO2e.

About Climate Smart:

Climate Smart has been recognized as a leading provider of carbon tracking tools, training and technical support to small and medium-sized enterprises. Their online greenhouse gas management tool for SMEs was rated No. 1 in North America by Carbonzero. They were also a finalist for the 2010 GLOBE Award for Excellence in Emerging Technologies (source: www.climatesmartbusiness.com).

In addition to helping businesses reduce GHG emissions while cutting costs, Climate Smart seeks to cultivate business leadership and innovation around climate change.

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Kirk Marketing supports clients in Vancouver, BC and beyond with direct marketing services. Kirk helps businesses reach prospects and customers with direct marketing solutions that drive sales, deepen customer loyalty and provide measurable results.

Media Contact: James Hvezda
Marketing & Communications Manager
jamesh@kirkmarketing.com
604.333.5551

A complete summary of the changes from 2010 – 2011 and accompanying postage rate sheets can be found on the Canada Post website here.

The following links highlight some of the changes for affected services (source: CanadaPost.com):

• Transaction Mail and Direct Marketing Price and Service Changes effective Jan. 17, 2011
• Parcel Services effective Jan. 17, 2011
• Introducing a Machineable Presort Option for Short and Long (S/L) Addressed Admail effective Jan. 17, 2011
• Do Not Forward Option Changes effective Jan, 17, 2011
• Container changes to Addressed Admail™ and Publications Mail™ effective Dec. 31, 2011
• Mail Preparation and Presortation tutorials to demonstrate container alternatives and labelling requirements

Please consult the Canada Post website for complete details or contact us for help with understanding how these changes may impact your next direct mail project.

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Organized by the AFP, National Philantrhopy Day “is the special day set aside to recognize and pay tribute to the great contributions that philanthropy—and those people active in the philanthropic community—have made to our lives, our communities and our world”.  This year’s luncheon takes place on Nov 17^th at the new Vancouver Convention Center and will be hosted by Fred Lee with Vicki Gabereau providing the keynote.  The event brings together over 500 members of Vancouver’s philanthropy community in recognizing the contributions of organizations and individuals that work to the benefit of our communities.

Event Details:
Event: National Philanthropy Day
Date: Wed, November 17^th, 2010
Location: Vancouver Convention Center – 1055 Canada Place

For tickets or more information click here.

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Kirk Marketing supports clients in Vancouver, BC and beyond with direct marketing services.  Kirk helps businesses reach prospects and customers with direct marketing solutions that drive sales, deepen customer loyalty and provide measurable results.

Media Contact: James Hvezda
Marketing & Communications Manager
jamesh@kirkmarketing.co
604.333.5551

Mike has over 25 years of experience in traditional media having held senior positions with The Vancouver Sun and Province, the Globe and Mail, and various other publishing titles in Canada. Prior to Joining Kirk he was the Vice President of Sales for Marqui, a leader in online marketing automation software solutions.

Mike is passionate about the success of staff and clients. His dedication to forge lasting relationships will support his focus to deliver superior service and value for Kirk’s client base.

He possesses deep knowledge of the local and national print, direct mail and fulfillment markets and has played an instrumental role in the development, growth, and leadership of several major print firms.  Kirk’s growing operations will benefit from his ability to develop strong teams and build, implement, and improve internal operations for greater efficiency.  President Gordon Taschuk notes that “Jag is the consummate leader – able to formulate, articulate and execute strategies for success, while maintaining a grass roots connection with every member of his team through his unique coaching and mentoring style”.

As VP of Operations at Kirk he will be focused on leveraging organizational strengths in order to add value to Kirk’s data, print, direct mail, fulfillment, and consulting services.

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Kirk Marketing supports clients in Vancouver, BC and beyond with direct marketing services that help businesses reach prospects and customers with direct marketing solutions that drive sales, deepen customer loyalty and provide measurable results.

Media Contact: James Hvezda

Marketing & Communications Manager

jamesh@kirkmarketing.com

604.333.5551

Commonly called “Web to Print” or, more generically, “Web to Order”, these new tools enable Kirk to build simple, automated online storefronts.  Web to Print is ideal for clients that have a network of dealers, customers, or franchises but don’t want the expense and burden of managing the inventory and order processing internally.

As Kirk Marketing President Gordon Taschuk explains, Web to Print “is a logical extension of Kirk’s direct marketing and fulfillment services and provides an excellent tool for clients to manage and control their marketing collateral, while giving freedom and flexibility to the users.  Costs are reduced through On Demand Printing and decentralizing ordering.”

Typically, Web to Print is used for fulfilling online orders and digital collateral management of items such as:

• company brochures
• branded promotional material
• business cards
• training materials
• direct marketing campaigns / loyalty campaigns

Web to Print can be accessed anywhere, anytime.  Moreover, by allowing for last minute changes using a quick and simple proofing process, and achieving brand consistency through customizable templates Web to Print makes capitalizing on a businesses online presence simple and cost effective.

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Kirk Marketing supports clients in Vancouver, BC and beyond with direct marketing services.  We help businesses reach individuals with direct marketing solutions that drive sales, deepen customer loyalty and provide measurable results.

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Media Contact:

James Hvezda
Marketing & Communications Manager
jamesh@kirkmarketing.com
604.333.5551

The retrofit involves replacing our existing lighting fixtures, ballasts and bulbs and will reduce our energy consumption by an estimated 135,000 Kilowatt Hours per year.

The change supports our goals to reduce green house gas emissions and improve efficiencies through-out our operations.

Kirk Marketing is proud to be a BC Hydro Power Smart Partner. To learn more about the Power Smart program, please visit www.BCHydro.com/powersmart .

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Sophie Chambers, VP of Sales and Marketing at Kirk Marketing, has joined the board of directors for the White Rock South Surrey Community Foundation.

The foundation assists with funding for local organizations in the White Rock & South Surrey community. It was established in 1998 by an enthusiastic group of community members who “came together with one aim: to help individuals and groups make an ongoing difference in their community. They discovered that the best way to accomplish this was to provide funding to existing groups in the Semiahmoo Peninsula”.

Visit www.wrsscf.org for more information about the foundation and its members.

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Orcamania is the Canucks’ annual event staff golf tournament and is organized “by the staff for the staff” to raise funds for Canuck Place. This year it will be held June 26th @ Country Meadows with approximately 150 participants.

About Canuck Place:

Canuck Place offers specialized care for BC children living with life-threatening conditions. Care provided at Canuck Place is child-focused and family centered. The Hospice provides 24 hour / 7 days a week care by nurses and physicians in addition to family care, end-of-life, pain and symptom management, school music and play therapy, recreation opportunities and counseling services.

For more information or to donate to Canuck Place please visit www.canuckplace.org