We often get asked for ideas from designers working on a B2B direct mailer. And, since there are plenty of poorly done B2B campaigns out there, I thought I’d show some examples of B2B mailers demonstrating CONTINUE READING THIS ENTRY

It’s easy to defend

Who can argue against track-able, measurable return on investment? Direct mail, when implemented correctly, is a gold mine.

Left Brain / Right Brain

The strategy behind a direct mail campaign is completely rational: Who will I target? What is the delivery system? What is the intended action? Testing, tracking, and financial analysis are all CONTINUE READING THIS ENTRY

Pick a Card, Any Card

The man in the black tie and tuxedo on the sidewalk waves a gloved hand and fans a deck of cards out on the collapsible table before him. As a gaggle of on-lookers stops to see what will happen next, the man nods to you and waves you closer. CONTINUE READING THIS ENTRY

If direct mail had an elevator pitch it would be measurability and accountability. But there are some tips to DM that might get left out in that 30 second ride between floors. Luckily, we’ve gathered them here. Five not so obvious, but obviously important tips CONTINUE READING THIS ENTRY

Have you ever opened a new Word document, revved your brain engine, sipped your cup of hot coffee and… stared at the blank screen for hours?

Even the best copywriters get writer’s block. The fact of the matter is this, the longer you stare zombie-like at your screen, the more frustrated you will become. And the more frustrated you become, the less creative you’ll be. Marketing lives and CONTINUE READING THIS ENTRY

The Coliseum is hushed as the contestants enter. From the left swaggers a scotch-drinking, chain smoking creative director with a storyboard and an ad award from 2003. From the right strolls a direct marketing guru with nothing by his side but CONTINUE READING THIS ENTRY

As seen at the BCAMA Breakfast Series

Expletive magazine headlines, cat-focused ad agencies, a critical look at the hum drum Superbowl ads, and a war room like Q & A period (okay that one’s a stretch), were all part of the engaging BCAMA Breakfast Series on Thursday morning.

Among the plethora of tidbits and insights into the future (can you say, “wireless internet in your car”?), these were CONTINUE READING THIS ENTRY

Database Marketing, like other marketing catch-phrases, has floated around for the past few years. It sounds great, but if you don’t understand what it really means, you will never be able to use it to bolster your ROI – and if it can’t do that, CONTINUE READING THIS ENTRY

The Good ‘ol Days

Back in the day (and by that I mean waayyy back in 2008), driving new business through Search Engine Optimization (SEO) was a straightforward nut to crack. Find your keywords, optimize your website, start a blog and wait for the orders to roll in. Customers were plentiful and CONTINUE READING THIS ENTRY

It’s that time of year again when everyone is making their New Years Resolutions. Though your personal resolutions might consist of a newly found dedication to the gym after a plentiful holiday season, don’t forget about your business resolutions. What can you do this year to be even more successful? CONTINUE READING THIS ENTRY