If you are sending your donation direct mail to addresses that are no longer valid then you are needlessly decreasing your donor response rate since those packages will never be delivered.  Moreover, since Canada Post recycles undeliverable Admail you have no idea how many pieces went undelivered.  Depending on the size and frequency of your mailings, these four (4) simple techniques will help you clean your mailing list and save you the costs of production and postage for invalid addresses.
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Whether it’s through social networks, blogs, or instant messaging, today’s consumers are increasingly digitally connected. A weekend on the top of a mountain checking email is no longer a fantasy or, depending on whom you ask, a bad joke. And, perhaps because players in the digital market have ‘data’ woven into their DNA (more…)

Last Thursday, Kirk Marketing had the opportunity to take part in the UBC Supply Management Tradeshow. We would like to say a huge thank you to everyone at UBC for organizing this fantastic event. We set out with the intention of really reaching out to UBC Faculty employees, and letting them know what Kirk was all about, and were quite successful doing so.

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Zero is the new black. Especially when it comes to carbon emissions. But while many companies are talking about going carbon neutral, what is going into landfills out the back doors of businesses these days?

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“Mass marketing can reach millions; smart marketing feels like it works on one customer at a time”. – The Age of Persuassion, How Marketing Ate Our Culture by Terry O’Reilly & Mike Tenant.

Smart marketing is not an oxymoron.  Far from it.

But smart doesn’t always mean clear or easy to understand.  The Direct marketing industry in particular is saturated with jargon that does little to reveal the benefits of what ‘direct marketing’ can do for customers.  (more…)