UPDATE June 13, 2016:
“A formal conciliation period ended on June 10, 2016, however labour negotiations between Canada Post and the Canadian Union of Postal Workers (CUPW) continue. The parties are now in a 21-day “cooling-off” period. Based on that timeline, there can be no legal work disruption until at the earliest July 2, 2016.” – Canada Post
You may have heard that Canada Post is currently in contract negotiations with their letter carriers and inside workers – both urban and rural.
A few people will scoff at this news and say they will hardly even notice the absence of any snail mail delivery as they receive nearly all of their correspondence electronically now. But did you know that for many small businesses and charities in your community, this is a powerful method of communicating the unique benefits and value of the products and services they offer to you and your neighbours? In addition, fundraisers and charities depend on Canada Post to keep donations coming in to support their appeals.
What is Kirk Marketing recommending?
In the event of a disruption of service, Canada Post has indicated that June 17 is the latest you can drop mail to ensure delivery by June 30. We believe they are being overly cautious with their timelines, and suggest a slightly narrower window before the last day of induction. Our estimation is as follows:
- Personalized Mail (non-machineable) by June 23
- Personalized Mail (machineable) by June 27
- Neighbourhood mail (local) by June 27
- Lettermail by June 27
Introducing Kirk’s Every House Delivery™ Service
As an alternative to Neighborhood Mail, Kirk Marketing has arranged for an alternative to Canada Post’s Neighbourhood (unaddressed) Mail distribution. Here is a brief summary of the service we can provide for your business in the event of a disruption of service by Canada Post:
- 5,000 piece delivery minimum
- Full coverage Lower Mainland and Upper Fraser Valley
- Coverage in many other areas in Western Canada based on volume.
- Rates start around 16 cents per piece
- Houses only (no apartment buildings)
While no one can predict exactly what will happen, if a work disruption does take place, we believe it will not go beyond one to two weeks. Our recommendation to our clients is to continue with production as normal, allow Kirk to manage your mail induction dates and have us hold your finished mail as needed until normal operations resume.
What should you do?
We continue to monitor the potential labour situation via our Canada Post Expert Partner representative, and will provide updates here as they are made available. Please contact your account representative if you wish to discuss your specific project.
Kirk Marketing has been helping clients with their direct marketing projects for over 60 years, so needless to say we’ve had a lot of experience dealing with postal disruptions in the past! Trust us to provide you with the proper advice, planning, and strategy so that your direct mail campaign will be a success regardless of the outcome of the current labour negotiations!