Posted by | 01/23/2015 | Articles, Direct Mail Marketing, Direct Mail Marketing, Tips

In the quest to tie the print and physical world to the digital world for fully integrated advertising campaigns, marketers have been fervently waiting for a killer app to break out from the early-adopter market and into the mainstream. QR codes and NFC tags have fallen by the wayside for marketing use (though that itself is still arguable among marketing circles), and just recently one more technology is now threatening to join them.

On January 15th 2015, Google announced they will no longer be producing Google Glass eyewear. With the departure of Google Glass goes with it what has possibly been the strongest opportunity for augmented reality to fully enter into the mainstream.

Over the years, creative marketers have developed very attention-grabbing campaigns utilizing augmented reality, but it is arguable how much of the interest from these campaigns actually translated to revenue or brand equity, and how much of it was simply due to the novelty of it.

Here are some examples of Augmented Reality utilized in marketing and branding with direct marketing and print to let YOU decide if there’s a future with Augmented Reality and direct marketing.

McLaren P1

Using the camera on your phone and a special design on a brochure, this app puts a multi-million dollar super-car into the palm of your hand. Or on your desk. Or in your garage. Or wherever you place the brochure. You can also print the image yourself HERE and download the app (For AppleFor Android) if you want to try it out yourself.

McLaren P1
via Jalopnik.com

Starbucks Valentines Day

Starbucks used themed Valentines Day cups to create an Augmented Reality campaign that allowed users to create and send personalized animations and messages to their loved ones.

via Youtube.com

Ikea Catalog

Always innovative with their direct marketing, Ikea integrated Augmented Reality to their annual catalog allowing you to place furniture in your home.

via Youtube.com

Toyota Camry

In the fullest sense of the word, this award-winning campaign literally augments the brochure with additional information, interactive images, and videos that is simply not possible to convey through print. The video boasts a 20% increase in sales driven directly from this campaign.

via Youtube.com

Having seen these campaigns, do you think Augmented Reality can stand the test of time and fully go mainstream?

Google has said they will continue with development of wearable technology despite halting production of Google Glass, and as of January 21st 2015, Microsoft has announced development of their own device called HoloLens. There might be hope yet for the future of Augmented Reality and Direct Marketing.

hololens
via Microsoft.com

Posted by | 01/09/2015 | Articles, Direct Mail Marketing, Direct Mail Marketing, Popular Blog Posts, Strategy

Creativity doesn’t have to be complex. In fact, trying to develop a simple, attention-grabbing, creative piece is arguably MORE difficult than a complex one.

Of course you can mail a clever gizmo or widget that is on-brand and on-message in an attention-grabbing dimensional box. However, limiting your message to an engaging piece that still fits in an envelope is an even greater creative challenge.

Best of all, the simpler piece is often more affordable than the complex piece… (Notice I say ‘often’ as a simple piece does not always mean it will be cheap!)

#7: Direct Mail Targets Your Kitty

Everybody loves cat videos, right? This direct mail piece looks past the target audience and looks at the target audience’s pet. Maybe B2P (business to pet) will be the next marketing trend?

via youtube.com

#6 TELUS: Turf Mailer

While the cat-nip piece appealed to the senses of the pets, this piece appeals to the senses of the pet’s football-loving owners. This shaggy piece may not be considered ‘cheap,’ but it’s no comparing to this next piece…

Telus-600px
Telus-600px2
via canadapost.ca

#5 Porsche: Instant & Variable

Though the piece itself is simple (but highly personalized), the execution was definitely complex. Fortunately, with the advanced digital variable print technology available today (and a little dash of creativity), it’s possible to develop a comparably personalized piece without having to run a print shop out of the back of your van.

3porsche
via youtube.com

#4 Ikea: Jumping Table

Ikea is a veteran when it comes to creative direct mail. While this piece was featured as an insert in their annual catalog, it could easily be executed through the mail. The pop-up box is a common design, but it’s the on-brand creative of the outer envelope and the decision to feature the iconic LACK table is what leaves the impression to the recipient.

ikea_jumping-pop-up
via adsoftheworld.com

#3: Advent Calendar-Style Card

On the surface it’s just two pieces of paper glued together, cut and folded. However, besides the basic die-cutting and scoring, it’s the fantastic art direction that brings this simple card to life.

friends_select_01
friends_select_03
via underconsideration.com

#2 Avis: Offline E-Mail

It doesn’t get any simpler than a hand-written letter in an envelope. However, the charming design of the letter and envelope enhances this otherwise ‘simple’ letter. Contrasting the ‘digital letter’ design with definitely-not-digital handwriting adds to the delightfulness. Have I mentioned Kirk has a handwriting machine?

mailing_adsoftheworld
via adsoftheworld.com

#1 Mercedes-Benz: Fast and Easy

Call it an invisible letter? With the graphic printed on the inside of the envelope, the actual ‘letter’ is transparent. Talk about simplicity!
repairservice_mercedes_benz_drehmoment
via adsoftheworld.com

Are your creative juices flowing yet? What other examples of simple, yet creative marketing pieces have you come across lately?

Posted by | 09/09/2014 | News Releases

VANCOUVER, BC (September 9, 2014) – Kirk Marketing, Western Canada’s leading direct marketing services provider, today announced the appointment of Joe Pennell as Director of Operations. Mr. Pennell will be responsible for overseeing the direction of Kirk Marketing’s print, production, and materials handling teams.

“Joe has been integral as the Production Manager of our production team since joining Kirk in 2011” said Gordon Taschuk, President & CEO of Kirk Marketing. “I am excited about his new role as Director of Operations for Kirk Marketing, and I believe he is the ideal person to lead our production teams to continued success.”

Mr. Pennell brings over 22 years of experience in printing, mailing, bindery, and logistics to his newly appointed role.

Kirk Marketing is a data-driven direct marketing services company that helps clients reach prospects and grow customers with measurable results, by providing marketing data services, creative services, and print services all from within their 50,000 square-foot production facility.

Media Contact:

Nick So, Marketing Strategist
info@KirkMarketing.com
1-888-275-5475
KirkMarketing.com
Twitter.com/KirkMarketing
LinkedIn.com/company/kirk-marketing

###

Posted by | 07/28/2014 | News Releases

VANCOUVER, BC (July 28, 2014) – Kirk Marketing, Western Canada’s leading direct marketing services provider, welcomes Sharon Steele as their newest Client Service Associate.

Sharon brings with her over 25 years of print industry experience to Kirk’s already highly capable client services team. With expertise in prepress and project management, particularly in the not-for-profit arena, she will help reinforce Kirk Marketing’s reputation as a premiere direct marketing services provider by assisting in the growth and success of Kirk’s clientele.

“Sharon is not only an expert in the print industry, but she has committed many years to the success of her clients in a project management role,” said Kate Lucas, Director of Client Services for Kirk Marketing. “We are thrilled to have her on board as her expertise will greatly benefit our organization and, most importantly, our clients.”

In a statement by Sharon Steele: “I am excited to be joining an organization with such capable print capabilities and considered to be on the leading edge in the direct marketing field. Kirk Marketing provides an ideal fit and a strong platform for further growth and expansion.”

Along with her accomplished career in print, Sharon is also a published freelance photographer and has been a visual effects artist for feature films.

Kirk Marketing is a data-driven direct marketing services company that helps clients reach prospects and grow customers with measurable results, by providing marketing data services, creative services, and print (digital & offset) services all from within their 50,000 square-foot production facility.

Media Contact:

Nick So, Marketing Strategist
info@KirkMarketing.com
1-888-275-5475
Twitter.com/KirkMarketing
LinkedIn.com/company/kirk-marketing

Posted by | 05/29/2014 | News Releases

VANCOUVER, BC (May 29, 2014) – Kirk Marketing, Western Canada’s leading direct marketing services provider, welcomes Bernie Schneider as their new Director of Business Development.

Bernie has over 25 years of international experience in the corporate advertising and print marketing industry, with an expertise in the not-for-profit arena.  As Director of Business Development, he will help reinforce Kirk Marketing’s reputation as a premiere direct marketing services provider by assisting in the growth and success of Kirk’s existing clientele, as well as further expanding their reach in the marketplace.

“Bernie is not only an expert in direct response marketing, but he has committed many years to the success of his clients; particularly in the not-for-profit arena,” said Mike Cowan, Vice President of Sales & Marketing of Kirk Marketing.  “We are excited to have him on board as his expertise will greatly benefit our organization and, most importantly, our clients.”

In a statement by Bernie Schneider: “I am thrilled to be joining an organization ideally positioned and considered to be on the leading edge in this specialized field.  Kirk Marketing provides an ideal fit and a strong platform for further growth and expansion.”

Kirk Marketing (http://www.KirkMarketing.com) is a data-driven direct marketing services company that helps clients reach prospects and grow customers with measurable results, by providing marketing data services, creative services, and print services all from within their 50,000 square-foot production facility.

Media Contact:

Nick So, Marketing Strategist
info@KirkMarketing.com
1-888-275-5475
Twitter.com/KirkMarketing
LinkedIn.com/company/kirk-marketing

Posted by | 10/15/2013 | Direct Mail Marketing, Direct Mail Marketing, Tips

Two charities both alike in fundraising,
In grey Vancouver, where we send our post,
From gen’rous gift giv’n to prospecting,
Where helpful blogs help char’ties raise the most

An attention grabbing opening is one of the essential elements of a fundraising letter. Look at it like a [continue reading…]

Posted by | 10/11/2013 | Uncategorized

We’re looking for an experienced Sales Professional and Customer Service Associate / Project Coordinator. For job details and information on how to apply, please visit our careers page here.

Posted by | 10/07/2013 | Direct Mail Marketing, Tips, Uncategorized

Think your personal data is sacred and must be protected?

Of course you do.

Yet we keep reading about large volumes of personal information going [continue reading…]

Posted by | 10/04/2013 | Articles, Direct Mail Marketing, Direct Mail Marketing, Tips

Donors deal in the currency of happiness. Giving makes people happy, and giving to a cause in need brings even more happiness.

Most fundraising letters try to simply tap into a donor’s sense of good will. Great fundraising letters catch the reader’s attention hook, line, and sinker. They tell stories that are [continue reading…]

Posted by | 09/20/2013 | Articles, Direct Mail Marketing, Direct Mail Marketing, Tips

A great postcard is cheap to produce, easy to design, and gets results. Keep in mind that there are really two kinds of postcards – ones that are designed for direct response, and ones that are designed to build awareness and brand recognition. Here I want to talk about direct response.

Because you have limited space on a postcard you have to be [continue reading…]