Monthly Archives: September 2010

James Hvezda

Mailing a postcard to your customers?

Simple.  Print them, put a stamp on them,  and drop them in the mail.  Case closed… right?

Well, while that’s technically true I would suggest that before you start applying your stamps  you put some thought into which service will get you the best rates and features  for your needs.  And, while Canada Post’s website is full of resources and pricing on what can appear to be a myriad of services, the large volume of content on the site can make extracting the basics a challenge.  Even if you are using a lettershop or mailing house to send your direct mail piece, it’s a good idea to understand the basic service offerings available.

Fortunately, when it comes to choosing the right direct mail service in Canada there are really only 5 options. Fewer than 10, not as simple as 2.

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James Hvezda

Google instant has hit the ground running, generating lots of discussion online about what the implications are.  This new version of Google displays and adjusts search results in real time as you type.  You can read about the service from Google’s official press release or from Ad Age. You can give Google Instant a try by going to Google (make sure you are on Google.com). (more…)

James Hvezda

If you are sending your donation direct mail to addresses that are no longer valid then you are needlessly decreasing your donor response rate since those packages will never be delivered.  Moreover, since Canada Post recycles undeliverable Admail you have no idea how many pieces went undelivered.  Depending on the size and frequency of your mailings, these four (4) simple techniques will help you clean your mailing list and save you the costs of production and postage for invalid addresses.
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