“Mass marketing can reach millions; smart marketing feels like it works on one customer at a time”. – The Age of Persuassion, How Marketing Ate Our Culture by Terry O’Reilly & Mike Tenant.

Smart marketing is not an oxymoron.  Far from it.

But smart doesn’t always mean clear or easy to understand.  The Direct marketing industry in particular is saturated with jargon that does little to reveal the benefits of what ‘direct marketing’ can do for customers.  (more…)

Richmond, BC – Feburary 2, 2010 – Kirk Integrated Marketing Services has been recognized by Harvey MacKinnon Associates for its sponsorship of Goodstock, an annual event where local agency Harvey MacKinnon Associates donates 24 Hours of free professional fundraising advice, design, copywriting, video web work and more.  To read more about the event and which local charities were selected, visit http://goodstock24.org/.

About Kirk Integrated Marketing

Kirk Integrated Marketing Services is an innovative, full service direct marketing services provider – a one-stop shop! They have been helping clients execute their direct marketing projects for almost 60 years and understand that customers must receive value and practical solutions for their marketing communications.

For information, please visit us at www.kirkmarketing.com

Richmond, BC – Feburary 2, 2010 – Data provided by recycling supplier Urban Impact shows Kirk Integrated Marketing Services diverted 2,107 yards of waste from local landfills in 2009. This is equivalent to 1,053 full sized pick-up trucks and means that Kirk’s recycling efforts sequestered approximately 316 tonnes of carbon emissions last year.

Kirk is committed to reducing waste and currently recycles all of its waste paper. In addition, a refit of Kirk’s lighting system scheduled for 2010 will reduce Kirk’s energy consumption and will qualify the company as a BC Hydro PowerSmart Partner.

About Kirk Integrated Marketing
Kirk Integrated Marketing Services is an innovative, full service direct marketing services provider – a one-stop shop! They have been helping clients execute their direct marketing projects for almost 60 years and understand that customers must receive value and practical solutions for their marketing communications.

For information, please visit us at www.kirkmarketing.com

Richmond, BC – Feburary 1, 2010 – James Hvezda has been promoted to Marketing and Communications Manager as of Feb 1st, 2010. James has been with Kirk since 2005 and has steadily progressed towards this exciting role. James will champion many facets of Kirk Integrated Marketing’s marketing and communication strategies. He brings a depth of knowledge and experience critical to his new role and we anticipate great success for James’s future here.

About Kirk Integrated Marketing
Kirk Integrated Marketing Services is an innovative, full service direct marketing services provider – a one-stop shop! They have been helping clients execute their direct marketing projects for almost 60 years and understand that customers must receive value and practical solutions for their marketing communications.

For information, please visit us at www.kirkmarketing.com