Kirk Marketing Installs Enhanced PURL and Email Software
December 1, 2008 12:00 AM
Richmond, BC – December 1, 2008 – Direct Marketing services provider Kirk Integrated Marketing Services Ltd. today announced the expansion of their Personalized URL (PURL) and email deployment software tools. “We are very excited about the enhancements in this revised tool,” said Gordon Taschuk, President of Kirk. “We were the first in our space to install PURL software a year ago, and since then, our clients have really benefited. The enhancements we recently installed make it even easier for clients to create and deploy both PURL’s and email marketing blasts.”
Background
Personalized URL’s are the “missing link” when it comes to integrating direct mail and online campaigns. Simply put, a PURL is a unique website, personalized for an individual client or prospect. Kirk carries that personalization through mail, email, pay-per-click, and even mass marketing – integrating all channels and providing the client with a custom dashboard where they can view the results of their campaigns unfolding in real time right from their desktop. Since all of these channels are measurable, clients can easily measure ROI and cost per conversion. Since the results are real time, they can make on the fly modifications to the online channels to tweak the results.
An example of a PURL might be www.JohnSample.KirkGrowsResults.com This PURL is then printed uniquely on John Sample’s mail pieces and is embedded in the matching emails. Simultaneous deployment of direct mail and email increases the likelihood of click through.
PURL’s can be an effective tool for driving prospects to a trade show booth, for event registrations or simply capturing email addresses. To find out PURL’s can enhance your marketing programs or for a demonstration, contact us at www.kirkmarketing.com
About Kirk Integrated Marketing
Kirk Integrated Marketing Services is an innovative, full service direct marketing services provider – a one-stop shop! They have been helping clients execute their direct marketing projects for almost 60 years and understand that customers must receive value and practical solutions for their marketing communications.
For information, please visit us at www.kirkmarketing.com
